When HBA Global takes place June 19-21, at Jacob K. Javits Convention Center in New York, a new juried area, called the SPLASH Pavilion, will feature emerging brands and finished goods from all over the world. This energized area on the HBA exhibit floor will feature unique product offerings that have been juried by a panel of retailers, beauty bloggers, brand experts and entrepreneurs. Deadline for entries to the limited-space area is January 30.

According to HBA, SPLASH will boost the visibility and image of a new generation of cosmetics, skin care, fragrance, nail, hair, and personal care products amongst industry professionals including distributors who attend HBA Global as well as the beauty media who have a strong New York base.
“Today’s beauty consumers have an insatiable hunger for innovation and newness! I’m thrilled to be part of discovering and showcasing the next wave of beauty must-haves,” said Ann Colville Somma, Innovation consultant & blogger (Cult of Pretty) and HBA SPLASH jury member.
Brands that can apply to this new Pavilion at HBA for testing and review by the SPLASH Jury include products with no more than two years in retail distribution (U.S. or international) and have an interesting development or back story. Finished goods that are effective, offer new solutions, and fill a unique consumer need will also be considered.

Those selected to participate in the SPLASH Pavilion will receive a high-end complete turnkey package for optimum product display and face-to-face meetings as part of their contract. SPLASH companies will also receive a complimentary three-day conference pass to the highly regarded HBA Conference program. In addition, there will be scheduled beauty blogger and media tours throughout the event and attendees will vote on their top new products. SPLASH participants will also be heavily promoted in HBA Global promotional materials and through online and social media initiatives.

“With 57% of the HBA audience specifically looking for finished products, the SPLASH Pavilion will be a well-spring of innovation and activity this June at HBA Global,” said Jill Birkett, brand director, Beauty & Wellness Industry.

There will be a limited number of display areas in the SPLASH Pavilion and the submission deadline is January 30, 2012. To apply or for more information go to www.hbaexpo.com/splash or contact Caitlin Carragee, [email protected] or 609-759-7617.